Project Details
Situation
In September 2016, FICO kicked off the Women @ FICO Logo Design Challenge and it was open to all employees. Women@FICO wanted a logo design that calls to mind celebrating and empowering the women of FICO. If chosen by all FICO employees' popular vote, the winner logo design would become the official W@F logo, and be featured on all W@F activities and publications.
Tasks
I wanted to create a logo that celebrates and empowers the women of FICO by showcasing women's resilience, flexibility, strength, creativity and diversity.
Action
I used the FICO® Score donut colors to represent FICO® brand and the diversity of FICO's company culture. W is short for women. The organic shape conveys the resilience and flexibility of women. The W gradient color combination represents women from various culture and backgrounds. The bright and inviting colors celebrate and empower the women of FICO.
Result
My logo won first place in the Women@FICO logo design contest. It has become the official Women@FICO logo and is featured on all W@F activities and publications. FICO distributed the Women@FICO logo on t-shirts, pins, pens, post-it and tote bags.