Julie Peng

- End-to-end myFICO direct channel rebrand resulting in 80% revenue increase (200 million) after a year

• Conducted stakeholder interviews and customer interviews
• Utilized design research, design thinking and usability tests for ideation and iteration
• Created wireframes and animated prototypes
• Rebranded the visual language by creating illustrations, typography, colors, icons and design system

- Built unified design system across multiple channels and platforms (user flows, UI, specs, ADA, style guide, app map - team effort)

- Data-driven design (A/B test), research-based design, ADA-compliant design, marketing strategic design

- Rebuilt Marketo dynamic landing page template and made it ADA-compliant to ship projects quickly and save dev resources by simplifying implementation and customization

- Generated leads by creating FICO Score booklet, infographics, animation and ads

- Winner of Women@FICO logo design contest

- Helped organize Women@FICO events including hosting duty

- Created Realpage's first floor plan mobile web app and generated over $1M revenue the first year

- Productized responsive tools such as community search, floor plan widget, photo gallery widget etc to help property management companies manage properties

- Created custom templates, standard templates and brochures for clients as needed

- Created and delivered SVG files for engineers to use

- Worked closely with PM and engineers to deliver responsive websites with cutting-edge web interactions

- Created senario-based UI/UX user flow, web site UI and icons

- Created NOVICA remarketing banners and storefront designs

- Developed landing pages, including banners, video players and promotional pages

- Created and built websites for America's e-commerce companies

- Built HTML Emails and website banners

- Implemented videos using HTML5 and third party technologies for web and mobile

- Fixed cross-browser issues when they arose

- Successfully concentrated on building interactive and dynamic content for Web-based projects

- Attained polished communication and presentation skills through working with clients

– Designed and managed web sites for RIT FAST department, including creation of new look and feel.